Daniela is a tech passionate since she met the web back in 04/05. Since then, she has spent years teaching herself on how to design for people.

Lead UI/UX Designer @ Zapp Mobile Payments

January 2015 TO Present

With Zapp’s Pay by Bank app solution, consumers can securely pay retailers using their mobile banking apps. I’ve been designing all the payment flows, covering every use case from an online order to a instore purchase or an NFC point of sale, making sure Zapp’s journey remains consistent and covering every edge case inherent to a solution with such complexity. Zapp has given me a wealth of experience and knowledge of electronic payments and knowledge of the UK payment systems. I’m also responsible to develop all the UX documents to be followed by the banks, retailers and billers when integrating Zapp’s solution as well as designing the new Zapp’s demo apps.

Experience Designer @ Dare

December 2014 - January 2015

I was approached by Dare to help out on the redesign of a EE Network tool. I've been responsible for the project's experience planning, coming up with customer experience flows and journeys, information hierarchy, wireframming and interaction approaches.

Lead Product Designer @ Pingtune

2013 TO 2014

Working close to the CEO and CTO in an agile environment assuring consistency and quality of design output and guarantee the design team focus its work on the business goals and the underlying metrics that drive it. Being responsible for the look and feel of the iOS App since day one, I have recently taken over Android design leadership to soon reach the iOS quality levels. Working on all product design stages such as Product strategy, User research, Wireframing and Prototyping, driving User Test sessions, defining User flows, Information architecture, Interface and Interaction design.

Lead UX/UI Designer @ Top10.com

2012 TO 2013

Worked next to a team of UX experts turning complicated problems into simple, elegant and intuitive solutions. Working with the CPO and following the product strategy, I was responsible for the look and feel of all Top10 products (from Music to a Hotel Comparison engine) and optimised Top10 to work seamlessly across all kinds of devices - desktops, tablets and smartphones - facing the constraints of small screens and still delivering innovative data-driven visual approaches. 

Visual Designer @ Seegno

2011 TO 2012

Designed solid and clean user experiences for industry leading brands and startups around the world (Vodafone, Toyota, VRI Direct, InMedics, General Assembly, ...). Quicly impressed the team and became responsible for leading the design of various projects

UI/UX Designer & Frontend Developer @ IEETA

2010 TO 2011

I was fully responsible for the design and development of all websites for IEETA’s Biomedical products. Alongside design work, I’ve spent a lot of time coding HTML, CSS and PHP (amongst other languages) which, today, allows me to easily understand the technical limitations and liberties behind my decisions and have enough initiative to communicate ideas to engineers.

Freelance Digital Designer


I’ve been managing, prototyping and designing simple and clean interfaces for web and mobile to help clients from all over the world shape their products and ideas.